Research - Target Audience

I took part in some audience research for my trailer as I knew it would help me tailer my trailer to please my audience, in order to achieve the most professional and successful trailer. When analysing my target audience I based a lot of research upon similar films and TV programs with a similar narrative. When research my audience I took into account all different aspects of their lives such as gender, age, hobbies and everyday lifestyle. Narrowing down my target audience helped me a lot when deciding on certain aspects of my trailer. 

Planning 

For the planning of my trailer I will take into account what I learned for my target audience research, this will include; 

Casting - I will cast girls of a similar age to my target audience so that they can aspire to them and relate to these characters. A lot of films use this technique as due to the current generation being so fixated around social media, it is easy to find more about the characters and actor and admire them.

Release- Due to a lot of my target audience being at school or in some kind of education I will make sure that the release date is during  holiday so my audience will be able to attend the premier or first week of release. This will be very important when choosing the date on my movie poster and magazine. 

Content- Although my audience will be over the age of 15 I still feel as if gore and extreme violence will not be appreciated by my target audience. So when storyboarding my trailer I need to make sure that I do not include anything which could put them off watching it or make them feel extremely uncomfortable.